Strategic Healthcare Marketing Consultant | Medicare Engagement | Brand Messaging for Mental Health & Digital Health
Clinton Wilson, Marketing Strategist | Content Innovator
Strategic Marketing & Demand Generation
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Campaign Development: Crafted and executed targeted campaigns for Medicare Advantage, Med Supp, D-SNP, and ACA marketplace enrollment, driving member acquisition and retention.
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Digital Engagement: Led omnichannel strategies integrating web, SMS, email, and video to enhance member interaction and satisfaction.
Content Development
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Multiformat Content Creation: Produced comprehensive materials including emails, newsletters, presentations, and social media assets tailored to diverse audiences.
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CMS-Compliant Copywriting: Ensured all content met regulatory standards, facilitating seamless CMS submissions and approvals.
Regulatory Compliance
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HIPAA & TCPA Adherence: Maintained strict compliance with privacy regulations, safeguarding member information across all communications.
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ACA & CMS Regulations: Navigated complex regulatory landscapes to deliver accurate and compliant marketing materials.
Internal Communications & Operations
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Process Documentation: Developed SOPs, playbooks, and alignment tools to streamline internal workflows and enhance team collaboration.
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Crisis Communication: Managed sensitive communications during critical events, maintaining transparency and trust.
Lead Generation & Data Analysis
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Integrated Campaigns: Launched age-in print and digital campaigns, utilizing PPC, SEM, and email marketing to drive lead generation.
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Performance Reporting: Delivered monthly and quarterly analytics reports, providing insights for continuous campaign optimization.
Turning complex concepts into clear and compelling content
The healthcare industry is laden with complicated terminology and rigid regualtions. My role is to distill this complexity into clear, actionable messaging that resonates with members, providers, and stakeholders alike.
The Results
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Compliance Excellence: Achieved zero compliance issues during the latest Medicare Advantage open enrollment period.
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Operational Efficiency: Reduced production timelines by 50%, resulting in significant cost savings.
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Enhanced Engagement: Improved broker communication and member satisfaction through streamlined updates and targeted outreach.
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Innovative Outreach: Implemented integrated email/SMS campaigns, increasing first-touch engagement by 35%.
If you're seeking a strategic partner to navigate the complexities of healthcare marketing with precision and empathy, let's connect.
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Healthcare Marketing & Communications
Bridging compliance with clarity and insight
I specialize in transforming complex healthcare systems into member-centric experiences. By seamlessly aligning regulatory compliance with clear, compassionate communication, my messaging resonates powerfully with diverse audiences and plans.
My healthcare career began in communications, working with provider relations, clinical engagement, and product management. I transitioned to demand generation and member engagement marketing. I became the principal writer and editor for all materials tied to highly regulated plans.
Through my digital engagement leadership, I drove successful omnichannel campaigns and helped teams reach the right people, with the right message, at the right time.
