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Healthcare Marketing & Communications
 

Bridging compliance with clarity and insight

I transform complex healthcare systems into member-centric experiences. By seamlessly aligning regulatory compliance with clear, compassionate communication, my messaging resonates with diverse audiences, and drives exceptional performance.

I transitioned from communications to demand generation and member engagement marketing, assuming the role of principal writer and editor for impactful go-to-market materials and marketing collateral focused on government programs.

Through my leadership in digital marketing, we launched dynamic integrated campaigns that were not only timely but also highly relevant, empowering plans to effectively connect with prospects and engage their members.
 

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Strategic Marketing & Demand Generation
 

  • Campaign Development: Crafted and executed targeted campaigns for Medicare Advantage, Med Supp, D-SNP, and ACA marketplace enrollment, driving member acquisition and retention.
     

  • Digital Engagement: Led omnichannel strategies integrating web, SMS, email, and video to enhance member interaction and satisfaction.
     

  • Department Partnerships:

    • Provider Relations – Led communications with providers: distributing letters, policy updates, network change newsletters, improving provider network alignment and understanding.
       

    • Broker Relations – Drove broker communications during AEP: email campaigns, AEP updates, road show coordination, culminating in increased broker engagement and enrollment support.

Content Development
 

  • Multiformat Content Creation: Produced comprehensive materials including emails, newsletters, presentations, and social media assets tailored to diverse audiences.
     

  • CMS-Compliant Copywriting: Ensured all content met regulatory standards, facilitating seamless CMS submissions and approvals.

Internal Communications & Operations
 

  • Process Documentation: Developed SOPs, playbooks, and alignment tools to streamline internal workflows and enhance team collaboration.
     

  • Crisis Communication: Managed sensitive communications during critical events, maintaining transparency and trust.

Regulatory Compliance
 

  • HIPAA & TCPA Adherence: Maintained strict compliance with privacy regulations, safeguarding member information across all communications.
     

  • ACA & CMS Regulations: Navigated complex regulatory landscapes to deliver accurate and compliant marketing materials.

Lead Generation & Data Analysis

 

  • Integrated Campaigns: Launched age-in print and digital campaigns, utilizing PPC, SEM, and email marketing to drive lead generation.
     

  • Performance Reporting: Delivered monthly and quarterly analytics reports, providing insights for continuous campaign optimization.

 


 
Results

 

  • Compliance Excellence: Achieved zero compliance issues during Medicare Advantage AEP at Premera.
     

  • Operational Efficiency: Reduced production timelines by 50%, resulting in significant cost savings.
     

  • Enhanced Engagement: Improved broker communication and member satisfaction through streamlined updates and targeted outreach. Broker email open rates averaged 48%. 50% of Medicare Advantage members opted in to receive text messages from Blue Cross of Idaho.
     

  • Innovative Outreach: Implemented integrated email and mobile campaigns, increasing first-touch engagement by 35%.
     

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If you're looking for a strategic partner to bring insight and impact to your marketing initiatives, let's connect.
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