Clinton Jay Wilson
347-255-8655 | clintonjaywilson@gmail.com | clintonjaywilson.com
Boise, Idaho
 

Marketing Manager

 

Creative and data-savvy marketing strategist with deep expertise in Medicare communications, omnichannel content, and digital performance. Skilled at uniting storytelling with regulatory rigor, audience insight with tactical execution, and strategic vision with agile delivery. Proven track record leading SMS and email engagement campaigns, brand voice development, and award-winning content across healthcare, publishing, and digital media.

 

Core Expertise

 

• Member Engagement Campaigns (SMS, Email, Print)

• Healthcare & Medicare Compliance (HPMS, CMS Guidelines)

• Content Strategy & Brand Messaging

• SEO / SEM / Organic Performance

• Cross-Functional Project Management

• Marketing Automation & CRM: Salesforce, Marketo, HubSpot

• A/B Testing & Analytics: GA, GTM, Tableau

• Creative Development: Briefs, Reports, Copy, Video

 

Technical Skills

Excel | Adobe Creative Suite | Google Analytics | Google Tag Manager (GTM) | Facebook Ads Manager | Tableau | SEMrush | Marketo | Salesforce Marketing Cloud | Litmus | ReturnPath | Moz Pro | Majestic | Relay (SMS) | Health Plan Management System (HPMS) | HootSuite | HubSpot | WordPress | Squarespace | Wix | ChatGPT | Canva | HTML | CSS | SQL

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Professional Experience

 

Premera Blue Cross — Marketing Communications Consultant Ill

Remote | May 2023 – Jan 2025
 

• Launched and managed a highly successful SMS program for Medicare Advantage members, resulting in a 26% increase in engagement.

• Led creative strategy and compliance workflows for digital and print campaigns targeting senior markets.

• Streamlined internal review processes, reducing time-to-approval and cutting printing costs significantly.

• Played a key role in delivering a rare error-free Medicare Advantage Open Enrollment cycle.

 

Blue Cross of Idaho — Digital Marketing Specialist II
Boise, ID | June 2017 – May 2023                                                                                                                     
 

• Spearheaded the design and implementation of SMS engagement outreach, ensuring regulatory alignment and strong performance.

• Partnered with compliance, account management and clinical teams to deploy timely and relevant digital communications and reduce friction in member journeys.

• Advanced through multiple roles, demonstrating leadership in content operations, campaign strategy, and compliance integrity.

• Contributed to a measurable boost in member satisfaction scores and brand perception.

 

Independent Contractor — Marketing Manager
Boise, ID | Jan 2014 – Dec 2017

 

• Improved online visibility and search rankings for small businesses in law, behavioral health, and other sectors.

• Delivered SEO audits, brand management, blog content, social media strategies, and reputation enhancement services.

 

Page One Power — SEO Specialist
Boise, ID | Mar 2015 – Sept 2016
 

• Increased client search rankings through tailored SEO strategies, content creation, and keyword research.

• Managed social media content and developed analytics reports to refine digital strategy.

• Created and published articles to drive site traffic and enhance client visibility.

 

Penguin Random House — Online Marketing Manager, Customer Retention Manager
New York, NY | February 2000 – Sept 2014
 

• Led B2B and B2C email marketing strategy, segmentation, and testing to optimize engagement and retention.

• Produced multimedia content with authors and business partners; managed CRM systems for campaign execution.

• Facilitated national marketing campaigns through social media coordination, pay-per-click (PPC) marketing, print advertising, and press relations.

• Wrote and distributed press materials, securing national media coverage and author tours.

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Education

Bachelor of Arts in English Literature                                                                                                                

College of Idaho, Caldwell, ID

                                                                                                                                                                       

Honors & Community Involvement

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• Recognized for excellence in video production and storytelling at Penguin Random House.

• Exhibited artwork at group shows in NYC and Prague.

• Active volunteer with Idaho Food Bank, Bowery Mission, and Opera Idaho.